A DAY WITH ADHD

Role: Visual development - Style exploration, Effect animation, Background painting

Production: MAKE

Client: Keshev (The Israeli Organization for ADHD)

Main Medium: Photoshop, After Effects

Type: Brand video / PSA

Year: 2017

"A Day with ADHD" is a brand video for Keshev, The Israeli Organization for ADHD. The piece follows the POV of a unamed protagonist with ADHD.

My contributions for this project was an initial style exploration, background paintings, effect animation, and asset designs for compositing.

Visual Development

My take on the style:
During the early visual development, my concept focused on the sense of 'fleeting' or 'instability' hat lots of people with ADHD experience. The concept follows a protagonist that cannot 'stay' in one place but only keeps floating around throughout his life. I imagined that feeling of fleeting would be something like endless drifting through the underwater where everything weighs unrealistically.

The client went with a different visual direction at the end.

Backgrounds And Effects

During the production:
I was tasked to paint the backgrounds for shots, and animated environment specific or generic effect.

‹ Protected: Company Story

› Sunny Side Down