ROYAL TASTE TEST

Role: Visual Development - Character Design, Prop Design

Production: MAKE

Client: King Oscar

Main Medium: Photoshop, ComfyUI

Type: Commercial

Year: 2025

King Oscar's "Royale Taste Test" was my very first professional project, which A.I. tool was actively integrated during the production of. I was tasked to produce character designs, turnarounds, and other graphic assets to feed ComfyUI; ComfyUI was used in the production to transfer the 2D illustration style over the live action footage with the actors' performance. Any visual inconsistencies and irregularities generated by A.I. were edited and corrected by artists manually. There is no part that were left untouched by 'human' artists at the end.

There were lots of challenges and problems to overcome during the production as this was one the early attempts of rigorous A.I. tool usage. Nevertheless, it was also an opportunity to explore both potentials and limits of A.I. tool usage in animation.

I participated in the initial style exploration of the spot, and mainly contributed character designs including The King and his royal advisors. 

Visual Development - Characters and Props

Designing characters and props, and creating visual assets for A.I tool pipeline:
After finalizing character and prop designs, I created character turntables to feed ComfyUI to transfer the 2D illustration style to the live action footage. 

No generative A.I. tool was used for the visual development and any types of design process. A.I tool was used mostly for technical processes such as style transfer and motion tracking based on selective visual references that were created by people at the studio.

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